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PepsiCo to cater to local preferences with new Chinese snacks plant
date:Jul 16, 2012
China plant will use 30% less water and 20% less energy than PepsiCo China Foods 2006 baseline for manufacturing plants.

Brands and Packaging

Richard Lee, chief marketing officer for PepsiCo Greater China Region, added in another PepsiCo blog post that the company had customised its brands in other ways to appeal to Chinese consumers.

For example, the firm has changed the name of its brands to give local meaning. The Lays brand for instance is called Le Shi, which means Happy Things/Happy Mom

12/18 08:02