date:Apr 08, 2014
Paradise Fruits has released the results of its survey. According to the company, fruit ingredients in product launches in Europe grew by 22% in 2013, achieving 27% penetration (i.e. 27% of all new products launched featured fruit). Using 2008 as a baseline, European launches have grown by 231%, with global launches up 265%.
In Western Europe, the UK leads with over 20% of all new product launches with fruit ingredients. German saw around 15% of the total, with the Netherland, France and Spain