date:Apr 08, 2014
tive on price, with large advertising budgets, particularly for print media and catalogues promoting bulk discounted alcohol, said Warren Reid, Group Account Director Roy Morgan Research.
Big gap between top three and the rest
The gap between these top three best-value retailers and their closest rivals is striking, according to Roy Morgan Research. In fourth place, IGA Liquor was considered to have best value by 27 per cent of its customers, while just 25 per cent of people who usually bought