date:Apr 04, 2014
wth in the 17.3 million added value tuna market.
Currently, only 3% of standard tuna consumers purchase added value tuna*, so by including the coupon on a high volume SKU, the aim is to achieve incremental sales.
75% of value from our recent Tuna Salads launch has been incremental, and 38% of this was from new shoppers to the category.
We expect this trend to continue with our recently launched Tuna Pasta Bakes.
This money off next purchase coupon will incentivise even more shoppers to try s