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Urban Fruit gives packaging a spruce
date:Apr 03, 2014
that we spoke.

From the outset we wanted to show consumers that fruit snacking was anything but dry- our approach has brought a younger demographic and families into the category.

The redesign was built around this younger demographic, focussing on a simple, striking design that would deliver taste and standout to the category, whilst also communicating the brands point of difference.

Working directly with over 200 farmers, rather than via distributors, the brand has focussed on baking techn

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