date:Apr 01, 2014
by direct-response companies. Ad spending also declined (-4.1%) in the financial services category.
Among media, the largest gain in spending was in Internet display ads (15.7%) while network radio showed the largest decline (-15.9%). Spending on cable TV was up 7.3%; spending on network and spot TV was down. Newspapers continued to slide, down 3.7% for the year.
McDonalds $988 million in 2013 advertising or $2.7 million a daycompares with $960 million spent in 2012, according Kantar Media da