date:Apr 01, 2014
r, McDonalds Corp. The $988 million it spent accounted for 15.3% of total 2013 restaurant advertising dollars.
Total U.S. ad spending rose just 0.9% to $140.2 billion last year. The lack of Olympic and political spending during the year limited growth, Kantar reported. It noted that the largest 1,000 advertisers as a group are spending more while smaller companies sharply cut back spending last year.
Total ad spending during 2013s Q4 was positive (+1.6%) during what was a very volatile year. T