date:Apr 01, 2014
n a climate where consumers and shoppers are increasingly seeking out additional value.
On-pack promotions can play an important role in delivering greater value at the point of purchase and engaging shoppers with the brand.
Following the success of previous McCain Smiles on-pack promotions, we are anticipating a strong response to this activity because it offers consumers great value and will help drive incremental sales by capitalising on the personalisation trend and offering mums something