date:Apr 01, 2014
454g and 600g formats as well as the Mini Jackets 400g pack.
McCain is confident the activity will further drive penetration and give shoppers an incentive to buy.
This years on-pack activity follows the success of the Ladybird Books and Crayola promotions in 2012 and 2013 on the Smiles range, the latter of which saw redemption of 198,000 Crayola items.
This resulted in increased penetration, bringing new shoppers into the product.
Mark Hodge, McCain Foods marketing director, said:
We are i