date:Apr 01, 2014
two global flagship brands who are both activating football programs in 2014. This commercial is the biggest global marketing initiative to feature both Pepsi and Lays products, and with football as a driver of awareness for PepsiCos food and beverage brands around the world, this campaign reflects PepsiCos broader strategy to combine the power of global brands, showcasing them better, together.
Pepsi and Lays are two powerhouse global brands from PepsiCo, and football, with millions of passio