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Lay’s to Launch Biggest Ever Global Integrated Marketing Campaign
date:Apr 01, 2014
nacks Group. Lays is the worlds number 1 snack brand and we now have a fantastic program that will unify the brand message throughout globe, using the universally beloved game of football as our foundation. As a passion point for spectators and participants alike, football is truly one of lifes simple pleasures and we couldnt think of a better combination of the sport, its number one player, Leo Messi, and the amazing setting of Brazilto showcase the simple pleasures of Lays.

The master brand c

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