date:Apr 01, 2014
Finland-based retailer Kesko will unveil its new own-brand food products range, K-Menu, in April.
The retailer will initially launch meat products and processed meats that are manufactured in the local market.
The products are claimed to be tested at Kesko Food's own Product Research Unit to maintain high quality, noted Kesko.
Kesko Food president Jorma Rauhala said that the role of own brands in the groceries market is growing strongly, and the company sees many possibilities in launching a