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Hormel Q&A: Snack wraps REV up sales
date:Mar 31, 2014
Since launching last July, Hormel Foods REV snack wraps have exceeded the companys expectations. With bold packaging and such flavors as pepperoni pizza, the product line targets active teenagers but REV also hits with other demographics, said Holly Drennan, marketing director of meat products at Hormel.

Hormel REV wraps were designed especially for teens to serve as a bridge between meals, going from school to athletic or academic practices and competitions, Ms. Drennan said. Since the launch

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