date:Mar 28, 2014
Annette Middleton Marketing Manager at Alton Towers ?said:
The aspiration for The Smiler was always to create a brand over and above the ride itself.
In working with Mediator we have been able to realise this vision. Mediators ability to build a campaign that complements both brands whilst giving the customer something new and exciting, demonstrates their expertise at building truly mutually beneficial partnerships.