date:Mar 27, 2014
rough, extended opening hours and/or playgrounds for the kids. In todays time-poor society, such ease and convenience is a real drawcard, he said.
Brand loyalty is crucial in any industry, with fast food being no exception, Mr Reid said. Ironically, its the very convenience of so many fast food restaurants that means customers dont stay absolutely loyal to one particular chain, he said.
Loyalty metrics and multi-visit rates
Of all the fast food chains in the top 10, Roy Morgan Research found