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Wendy's completes ‘System Optimization Initiative’
date:Mar 26, 2014
ative marketing; operations, restaurant team and customer service initiatives; and the continued acceleration of our 'Image Activation' restaurant reimaging program, Brolick added.

In July 2013, Wendy's announced plans to reduce its ownership of restaurants to 15 percent to 25 percent through the sale of roughly 425 company-owned restaurants. The company implemented its System Optimization Initiative which called for reducing Wendy's ownership of company-owned stores while growing the number of

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