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Unilever’s $2bn Ragu Auction Said To Lure Hormel, Smucker
date:Mar 25, 2014
y Unilever in 1987, Ragu accounts for about 40 percent of Unilevers $1.2 billion pasta-sauce sales, according to data tracker Euromonitor International and Liberum Capital. Sales have declined 18 percent since 2009, hurt by the encroachment of private-label sauces, which now account for about one-quarter of the market.

Ragu is the best-selling sauce in the U.S., with 27 percent of the market, according to Euromonitor. Campbell Soup Co.s Prego brand is second with 18 percent.

Unilever sold Ragu

12/25 13:51