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Nestlé Lean Cuisine Sales Drop as Shoppers Shun Freezer
date:Mar 25, 2014
lle, Virginia. I know what Im putting in the food. Its less processed and it tastes better.

Nestle at first chalked up the decline to Lean Cuisines price, usually around $3 a meal, and set about offering discounts. Half of Lean Cuisines sales now come via some sort of deal, according to market watcher Nielsen, well above the 30 percent average for all foods. The coupons hurt profit margins, which have contracted for the last two years in the Nestle business unit that includes frozen meals.

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12/25 01:42