date:Mar 25, 2014
creating new products and backing research that promotes frozen food as nutritious. Those moves have done little to stem the sales slide: Lean Cuisine revenue declined 11 percent last year, to $987 million, according to market researcher IRI.
Its a health and wellness issue, not just an economic one, said Alexia Howard, an analyst at Sanford C. Bernstein. The category is not coming back no matter how heavily they promote it.
For Nestle, Lean Cuisines struggles are contributing to a company-wid