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Nestlé Lean Cuisine Sales Drop as Shoppers Shun Freezer
date:Mar 25, 2014
glo Chief Executive Officer Elio Leoni Sceti, not a bag of ice.

If Nestle cant turn around Lean Cuisine, it should consider selling the business, says Rob Dickerson, an analyst at Consumer Edge Research. Nestle CEO Paul Bulcke has said the company will no longer tolerate poor performers, and has sold PowerBar energy snacks and most of Jenny Craig diet centers.

Frozen food isnt dead; its just that consumers havent been given what they want, Dickerson said. Nestle needs to decide whether it will

12/24 18:42