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Nestlé Lean Cuisine Sales Drop as Shoppers Shun Freezer
date:Mar 25, 2014
e meals designed to be added to a salad for a quick dinner or lunch at the office. Dubbed Salad Additions, they include dressing and toppings like crispy noodles. To capture shoppers attention, Nestle convinced Kroger Co. (KR) to put freezer cases in the produce section of some of its supermarkets. OHearn said the new products are more closely associated with freshness by consumers. She declined to provide sales data.

Not all frozen-food purveyors are struggling. Sales of Amys Kitchens organic,

12/24 22:12