date:Mar 25, 2014
ening football games or entertaining at a barbecue. WILDs new product appeals to the younger, trend-conscious target group - female consumers - as well as classic fans of energy drinks, says Tanja Krger. Also, the fact that guaran drinks are the most popular refreshment drinks in Brazil, ranking even ahead of cola, opens outstanding international marketing opportunities.
In addition to classic Radlers with lemon, the WILD beer mix portfolio also includes new varieties with orange or pink grapef