date:Mar 25, 2014
end of in vogue. According to figures of the GfK Consumer Scan, growth drivers in this segment are still experiencing new kinds of taste experiences and non-alcoholic varieties. Currently innovative flavors are especially in demand with beer mixes. Options with exotic fruits, new cocktail and citrus varieties offer manufacturers the opportunity to appeal to younger consumers and generate further growth, says Tanja Krger, Senior Product Manager at WILD. In keeping with this trend, WILD has develo