date:Mar 24, 2014
our customers have embraced, he explained.
As well its ethical credentials - such as high animal welfare and sustainably sourced fish - essential Waitrose is differentiated by the fact that it still manages to be stylish and contemporary, said Thomas.
It's a value brand which you're not afraid to serve up at a dinner party - even in its original packaging.
The supermarket is also growing the essential brand overseas with it now exporting to 50 countries across the globe.
Waitrose recently a