date:Mar 24, 2014
Waitrose has announced plans to expand its essential Waitrose private-label range.
Launched in March 2009, the essential Waitrose line now has 2,100 products with nearly 500 more to be added to the range in the near future.
Waitrose plans to evolve the billion-pound brand further over the course of the next twelve months.
Nearly eight out of 10 shopping baskets at the supermarket now contain at least one essential Waitrose item, said the upmarket grocer.
According to Waitrose, the average sh