date:Jul 13, 2012
gressive then.
More aggressive
Price wars had evolved between Tesco, Sainsbury, Asda and Morrison with the rise of the internet, focusing across entire grocery baskets, as budget-minded shoppers increasingly used price comparison websites to check prices, he added.
This has already been happening but we will see the situation evolve. There will be more discounting and couponing and promotional activity, but it will be interesting to see what develops. The market is polarising and consumers ar