date:Jul 13, 2012
e northern markets of India, which include Delhi, Uttar Pradesh and Punjab, considered the biggest bread consuming states in India. Britannia claims to control 50% of Indias US$250m bread market.
Highlighting how the company had taken its first step towards the healthy foods segment with this new product, Narasimhan said that the product has been fortified with 10 essential vitamins.
Safe and sustainable bet
Mrinalini Manral, a Mumbai-based nutritionist, told FoodNavigator-Asia that Britannia