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Millennials shopping attitudes ‘volatile'
date:Jul 13, 2012
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In terms of purchasing behaviors, the survey found millennials are spending more across youth-friendly and ethnic/exotic food and beverage categories than the general population. SymphonyIRI said millennials are 77% more likely than the general population to buy refrigerated lunches, 46% more likely to buy toaster pastries/tarts, 43% more likely to buy Mexican foods, 22% more likely to buy ready-to-eat cereal and 20% more likely to buy yogurt. In beverages, millennia

12/24 06:34