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Millennials shopping attitudes ‘volatile'
date:Jul 13, 2012
r with limited convenience foods to save money. In regards to where they shop, nearly 48% of millennial dollars were spent at grocery stores, which was about the same as the general population. Millennials spent slightly more than the general population at mass merchandisers, supercenters and drug retailers, SymphonyIRI said.
When it comes to factors driving brand selection, 87% of millennials pointed to item price as a top consideration, followed by 70% who said previous use and trust of the br

12/24 08:07