date:Jul 13, 2012
of more than 100 reflects consumers who are less price driven, more loyal to favorite brands and more easily have the ability to maintain their desired lifestyle without changes, SymphonyIRI said.
The Shopper Sentiment Index was created as another lens to study shopper behavior, said Susan Viamari, editor of Times Trends. Shoppers of all ages, income levels and demographics continue to evaluate and evolve their shopping rituals based on an economy that shows some signs of strength, but still ma