date:Mar 20, 2014
itional reliance on seasonal sales, Ms Williams said.
Health and naturalness key drivers
Interest in health has also been a key driver in the market in recent years, with the growing positioning of nuts as a healthy snack. Innova Market Insights said nuts were suitable for year-round consumption, both as an impulse snack and as a planned snack for sharing during in-home family and social occasions.
Ongoing interest in the health attributes of nuts resulted in one-third of global launches in 2