date:Mar 17, 2014
put 300m towards lowering prices of key products this year. The company does not believe it can match Aldi and Lidl across the board given that the discounters stock 2,000 products, compared with 25,000 for Morrisons but if it closes the gap, then shoppers could be more attracted by its unique selling points.
But it is not just the discounters that are squeezing margins. The changing habits of British families are also posing a dilemma for food retailers. As customers switch their grocery sp