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UK Supermarkets draw battle lines to ward off the German invasion
date:Mar 17, 2014
ata from Kantar show Aldi sales growing at 33.5pc and Lidls at 16.6pc. Meanwhile, Tescos market share has fallen to its lowest level in a decade.

Morrisons believes that Aldi and Lidl are here to stay and their popularity is not solely down to present economic conditions. Their rise is similar to emergence of easyJet and Ryanair in the airline industry, and Morrisons feels it needs to act before it is too late.

Details about Morrisons price cuts were vague. However, the retailer is looking to

12/25 20:41