date:Jul 13, 2012
The company is alleged to have claimed that its ducks were open range and grown in natures way. Pictorial representations of ducks in natural surroundings are also depicted on their packaging, website and advertising material. The company against whom the ACCC is taking action is Pepes Ducks Limited.
This is not the first time the ACCC has initiated action for misleading labelling of a poultry produce. In September 2011, ACCC took action against Baiada Poultry Pty Ltd, Bartter Enterprises Pty Lt