date:Jul 13, 2012
Logistics, the results provide the food industry with valuable insights into what consumers are looking for when it comes to printed labels and other channels, such as mobile apps.
Although consumers are comfortable using electronic technology for other routine tasks, they do not currently trust it as a key media channel of food product information, Professor Chan said.
The study also highlighted the information most important to consumers when they buy a food product for the first time. Nutrit