date:Mar 14, 2014
period a year earlier, Kantar Worldpanel said March 11. The companys comparable sales, excluding fuel and value-added taxes fell 2.8% in the last fiscal year.
Morrisons underperformance has little to do with under-representation in convenience or online, said Clive Black, an analyst with Shore Capital in Liverpool, England. Morrison has ostracized core customers whilst failing to attract new footfall in an increasingly competitive market; in our view, the key driver of this process has been Fre