date:Mar 13, 2014
rt Singles, which are portion-controlled items that feature one or two slices per package.
Overall, the frozen bakery desserts category is about a $900 million category and of that pies make up about 61%. Cakes make up 13%, cheesecakes make up another 13% and then you have some smaller segments like strudels and things like that, Mr. Wiersum said.
He describes the Edwards core consumer as someone who tends to be younger than other frozen dessert users and who has a busy family life.
They tend