date:Mar 13, 2014
n the category was driven by ConAgras effort to push the Marie Callenders pie brand east, said Jon Wiersum, vice-president of desserts and meals for the Schwans Consumer Brands business unit, and in 2014 news will be driven by the Edwards brands western expansion.
Edwards has a unique product and a distinctive proposition, Mr. Wiersum said. It is the fastest growing brand of cream pie in the country.
The Edwards brand features 14 varieties of frozen whole pies and 14 varieties of frozen desse