date:Mar 11, 2014
een showing increasing appetite for foods comprising only natural components.
Wild, headquartered in Zug, Switzerland, was founded in 1931 in Heidelberg, Germany, as a producer of ingredients for non-alcoholic beverages. About 20 years later it started selling Libella, Germany's first carbonated juice drink based on natural ingredients only.
Wild Flavors posted 2013 sales of almost 900 million euros.
Since KKR's investment in Wild, the flavour maker has bought several companies, including Car