date:Mar 10, 2014
egetables, making eating fruit and vegetables fun and enjoyable, and getting their children into good habits at an early age as the biggest barriers.
The launch of Free Fruit Friday has been inspired by a similar campaign run by McDonalds in France which launched in 2010: Crunchy Wednesdays, as it is known, is supported by the French Association of Ambulatory Pediatrics (AFPA) and, whilst overall purchases of fruit in France were declining by 5%, McDonalds saw a 19% increase in Happy Meal fruit