date:Mar 07, 2014
He said: Australia currently has among the lowest cattle prices in the world, the most profitable processors and a supermarket duopoly that controls over 50 per cent of beef retail sales, he said.
Although McDonalds are a minor player in volume with retail beef sale at 1.8-2 per cent, because they use trim from carcase they can have a big impact on supply demands.
Going forward, his message to McDonalds is that they should accept beef as it comes.
Meanwhile, farmers have been advised to igno