date:Mar 07, 2014
ident Brad Bellinger sees the announcement as a marketing campaign to pass extra cost onto producers at very little expense to McDonalds.
Mr Bellinger snubbed McDonalds impact on the Australian beef market, saying drought pressure leaves a greater impression on Australias beef herd dynamics.
He said that an environmental module, to be attached to the existing Livestock Production Assurance element of the National Vendor Declaration form, would serve to justify McDonalds sustainability claims.