date:Mar 07, 2014
we certainly want to leverage that competitive advantage, and we want to restore some of that lost share voice.
Increased investment in advertising also enables Chilis to communicate different messages.
One of the challenges of casual dining for the past few years is we have had to focus a lot of our media spend on price point or value-oriented advertising just given the state of the economy and the consumer right now in our space, so it hasnt given our brands a lot of opportunity to focus mo