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Chili’s eyes five ways to ‘out-fast fast-casual’
date:Mar 07, 2014
n at the Raymond James Financial Inc. Institutional Investors Conference in Orlando.

First, the chain is refreshing its look, with a system-wide reimaging of company-owned U.S. locations to be completed in fiscal 2015.

Second, Chilis is increasing media spend where it had lost its share of voice, particularly in national television.

We are a national TV player, said Guy Constant, chief financial officer of Dallas-based Brinker. There is only a handful of us in casual dining that have that, so

12/25 00:26