date:Mar 06, 2014
Frozen food favourite Captain Birdseye is being demoted after 47 years as the public face of fish fingers in a 16 million shake-up of the brand.
A photogenic TV family will instead be put at the forefront of efforts to appeal to the digital generation.
The new campaign, which launched this week, has been dubbed The Food of Life and will use Twitter and Facebook alongside traditional television ads to extend the appeal of the cod snacks.
Five new commercials will be screened over the next fou