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Red Bull hopes new ‘Total Zero’ variant will give it wings after analysts warn of limited portfo
date:May 10, 2012
sport research report on Red Bull that one of the companys weaknessness was a relatively limited product portfolio, compared to rivals offering numerous flavour variants and categories, and earmarked US firm Hansens Natural (which offers products with wholly natural ingredients) as Red Bulls biggest threat


Euromonitor added that despite a US market (Red Bulls biggest) entering maturity,energy drinks were still a relatively small category compared to fruit/vegetable juice and carbonates.




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12/18 08:32