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Birds Eye enters new era with master brand campaign
date:Mar 05, 2014
the heart of UK meal times.

Commenting on the brand re-launch, Havas Worldwide London CEO Russ Lidstone said: We are delighted to launch The Food of Life campaign for Iglo, following last years pitch win. Its a privilege to have the opportunity to help build a brand, which is such a household name across Europe.

To support The Food of Life advertising campaign and to break down traditional barriers to shopping for frozen food in-store, Birds Eye is launching a digital hub to give people all

12/25 04:08