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Birds Eye enters new era with master brand campaign
date:Mar 05, 2014
5m on the launch phase of the campaign and 16m on media over the year. It is also trebling digital spend in 2014 as part of its ambition to drive sales and build the brands reputation for great tasting food that can be enjoyed every day.

Featuring conversations that unfold as food is cooked, shared and eaten, The Food of life campaign champions real food and the way real people eat and interact at meal times.

Commenting on the campaign, Birds Eye managing director Andy Weston-Webb said: Res

12/25 02:31