date:Mar 05, 2014
the company said it will tailor marketing and promotional strategies to core customers.
What is important is that this is a strategy, that given the highly integrated nature of Dardens operating platform, would require us to put in place dedicated support resources for Red Lobster in key areas, including marketing, culinary and human resources, said Clarence Otis, chairman and chief executive officer for Darden. As I have said, it is a strategy that would increase the downward pressure that Red