date:Mar 04, 2014
McDonald's (NYSE: MCD) is moving fast to catch-up in a market where Yum!'s (NYSE: YUM) KFC still holds a comfortable lead: China.
WantChinaTimes said McDonald's is aggressively pushing to get more franchisees up-and-running in China. The company has been organizing promotional events at first-tier cities in the country, like Shenzhen and Shanghai.
Currently, franchised locations only amount to 5 percent of McDonald's total footprint in China and are largely situated in second- and third-tier c